Bloom Cleaning Products

Peace of Mind Towards a Cleaner Tomorrow

Overview

Finding environmentally friendly products can be difficult in a profit-driven world. Even companies that advertise themselves as green can create waste in packaging or production. The team at Bloom wants to stand out by providing a fully green experience so users can trust they’re making a difference.


The Challenge

How might we convince users that our green cleaning product is environmentally friendly and can be trusted?


The Solution

Bloom Refillable Cleaning Products are meticulously designed so each part of production is environmentally friendly and limits waste without sacrificing quality. Users can gain peace of mind through the company's transparency and charitable efforts.

Timeframe

6 Weeks | Sept 27th – Nov 3rd

Roles

Branding, Reserach, Prototyping, Testing

Skills

Research, Creating Dielines, Ideation, User Testing

Collaborators

Monica Ravitch

Participants

Katie K

Tools

Illustrator, Miro

RESEARCH

Where do other products lose trust?

Customer 

Journey 

Map

We used the customer journey map to gleam where we could find areas to improve.
Customer Journey Map

HOW DO WE BUILD TRUST?

Key Findings

Create an out of the box experience that sells people on the concept: Bloom opening up like a flower
Limit material used: Refillables, with reusable glass container
Protect the package: Make the package the main shipping box

Opening Experience

Opening Experience

PROTOTYPING

Materials

After trying a few materials, we found E Flute cardboard provided the thickness to protect the product. For the Insert box, cardstock was used.

Prototype 

1

We tried to make a box that could build trust through the opening experience: blooming like a flower. Measurements needed to be increased to account for the folding of cardboard.
Prototype 1

Prototype 

2–3

We wanted to protect the product as best we could so it could be the shipping box itself. At least two layers of cardboard around the container was needed.
Prototype 2–3

Prototype 

4–5

We were able to design the box to limit the amount of cardboard wasted by maximizing the surface area and keeping it down to two pieces of cardboard.
Prototype 4–5

Testing

We user tested to see if the opening experience was exciting enough to build trust.

We drop tested the box to ensure our design protected our product in the shipping without the need of extra packaging.

Dieline

The dieline is made with two pieces of e-flute corrugate for the box and two pieces of cardstock for the refill box.
Dieline

FINAL PRODUCT

Branding

Bloom uses minimal red paint with flexo printing while still providing a clean high end look. It also comes with numerous refillable packets to limit waste of rebuying a new container. To build trust, Bloom donates a percentage of sales towards a cause of your choice of replanting the environment.
Branding Picture
Product and Packaging Elements
Opening gif

What Was Learned

What we learned: Patience, prototypes and testing pays off. Every detail matters from the ink used, to the cardboard

What Could Be Improved

Where we could have done better: The final prototype still uses tape to keep the box secured which might get in the way of the bloom logo if placed off centered. The design only allowed for the shipping label to be on the back.
How would we do it differently: try prototypes that didn’t require glue or tape. We could have held a focus group to get more feedback on whether we really built trust.
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